In 2020, we launched the Your Planet Your Choice initiative, aimed at turning every client project into an opportunity to help the environment. Now, two years later, Your Planet Your Choice is still going strong, and Amplitude has evolved into an environment-first agency.

Here’s how Your Planet Your Choice works:

For every project we complete, we donate to one of three charities: We plant trees with One Tree Planted, clear plastic from the oceans with The Ocean Cleanup, or sponsor the care of rescued orangutans with International Animal Rescue. The size of the project determines how much we donate, and it’s up to our clients to decide which charity their work supports.

Your Planet Your Choice gets bigger and better every year. Here are the numbers so far…


Trees Planted


Orangutans Sponsored


£ Donated to Ocean Clearing

Our Environmental Pledges

  • A minimum 5% of our profits donated to environmental causes
  • We run on 100% renewable energy
  • We adopt an orangutan for every member of our team
  • Moved our banking to divest from fossil fuels
  • Recycling points in our offices & studio

Our Partners

One Tree Planted

Since their creation in 2014, One Tree Planted have planted over 40 million trees in sites all around the world. One tree for every dollar donated.

Learn More

The Ocean Cleanup

The Ocean Cleanup develops and scales technology for clearing our oceans and rivers of plastic. They aim to clean up 90% of floating ocean plastic.

Learn More

International Animal Rescue

International Animal Rescue saves endangered animals, then rehabilitates and releases them. We donate towards their orangutan rehabilitation programme.

Learn More