We believe every business has a duty to care for the planet.

Amplitude is a planet-first creative agency, donating a minimum 5% of our profits to environmental causes. We do this in part through Your Planet Your Choice, our flagship environmental initiative.

We’ve just relaunched Your Planet Your Choice with a newly expanded group of charity partners. We’ll tell you all about them in a moment, but first, what exactly is Your Planet Your Choice?

In short, it’s our way of involving our clients in our environmental work. As clients work with us, they accrue Your Planet Your Choice tokens, each worth a £30 donation to charity. Our clients then get to choose which charities they’d like to receive each token, and we donate on their behalf.

The more work a client does with us, the more we donate. Simple.

Our Charity Partners

NEW: The Bumblebee Conservation Trust

The BumbleBee Conservation Trust is committed to increasing the size of bumblebee populations and habitats and across the UK.

Learn More

The Ocean Cleanup

The Ocean Cleanup develops and scales technology for clearing our oceans and rivers of plastic. They aim to clean up 90% of floating ocean plastic.

Learn More

International Animal Rescue

International Animal Rescue saves endangered animals, then rehabilitates and releases them. We donate towards their orangutan rehabilitation programme.

Learn More

One Tree Planted

Since their creation in 2014, One Tree Planted have planted over 40 million trees in sites all around the world. One tree for every dollar donated.

Learn More

The Donations So Far


Trees Planted


Orangutans Sponsored


£ Donated to Ocean Clearing