Northampton Borough Council

Amplitude has worked on several campaigns with Northampton Borough Council, including a night-time safety campaign and their #SaveLivesNoKnives campaign.

NBC first contacted Amplitude to discuss creative concepts for a campaign designed to promote night-time safety across the town centre. Amplitude and NBC developed a concept designed around promoting positive behaviours for safety – rather than using blame culture or scare-mongering techniques. This type of campaign was more likely to have positive impact on the target demographics (primarily 18-30 year olds).

We developed a group of cartoon characters – Jack, Chloe, and the guys. These characters were portrayed in a range of situations to deliver the campaign’s key messages. The campaign was delivered using print, flyers, battery packs, large format pieces, and in-situ pieces across the town centre, in taxis, bars, and clubs. The campaign was also backed by an animated social campaign.

Amplitude worked with NBC on campaign materials for the #SaveLivesNoKnives campaign in 2018, producing infographics, social media images, and other materials. The campaign was successfully delivered to 20 schools in 2018, and continues to be rolled out.

Looking for help with marketing campaign of your own? Get in touch.