The Body Shop is one of the world’s leading beauty brands, with a focus on ethical fair trade products and practices. 

In the last few years they launched a new division of the company- The Body Shop at Home. This new arm of the company is focused on a direct-selling and social-selling model (similar to Avon) allowing people to launch their own The Body Shop consultancies. 

Amplitude were awarded a significant tender to work with The Body Shops team over a 7 month period to write, design and create a full suit of training materials aimed at the new consultants joining the team to recruit, engage and develop their own stand alone ‘Body Shop Badass Businesses’. 

The brief was to take the existing The Body Shop graphic style, brand identity and tone of voice, and develop an entire suite of materials for the new TBSAH division. The Body Shop teams provided rough copy and guides from which Amplitude created a hige suite of content including:

• Complete rewrite of 40 training modules
• Graphic Design of 40 modules from the ground up including illustration
  (Over 900 pages in total)

In addition to the copy and design elements, Amplitude produced a full series of video content. We developed these from the ground up including scripting, creative direction/storyboarding, location and shoot management and the full editing process.

This allowed us to translate the TOV, photographic and illustrative/graphic style to a rich media format, working with the TBS teams to cement a moving image visual style which supports the existing brand legacy and identity, whilst speaking to modern audiences. 

The full program was delivered in-scope with adjustments to schedules led by the TBS team during weekly reviews. Work was monitored with robust tracking and reporting systems which aligned with both organisations. 

Amplitude have supported our Social Selling channel in creating Consultant-facing training materials across video and written formats covering an array of subject matters. Their integrated services, including Copywriting, still and motion graphics, project and production management allowed us to work with a brand-aligned team seamlessly across all of the content we produced together. The Amplitude are honest and reactive to business needs, taking time out in their schedule to regularly meet to update and align. Additionally, working alongside an agency with environmental pledges meant that our collaboration gave back to people and planet via their charitable donation credits system, which aligns with The Body Shop’s values.

James Fickling – The Body Shop Global Content Producer.