Amplitude worked with Avon in the post production of their flagship European TVC for the fragrance ‘Today, Tomorrow, Always: The Moment.

Shot by the Avon art directors, Amplitude were bought in to work alongside audience testing houses on the post production for both broadcast and social.

Our teams worked alongside the testing agency on a range of different cuts and edits targeted at several different countries/sectors. Working at a fast pace to meet the paid media slot for this Christmas ad we successfully delivered a stunning edit that performed across all test metrics while maintaining the overall art direction and look.