MAKING A DIFFERENCE:
CREATING CONTENT TO DRIVE ACTION FOR GOOD
INTERNATIONAL ANIMAL RESCUE
ARE YOU LISTENING?
Amplitude partnered with International Animal Rescue to bring the stunning, heart-wrenching AreYouListening campaign to life.
AreYouListening included a 2-minute feature animation with a tear-jerker of a sound track, a 3-month social campaign, advertising across TV, radio, social, and billboards.
It helped generate more than 14,000 signatures on International Animal Rescue’s open letter to world leaders ahead of COP15, the UN Biodiverstiy Conference.
IT ONLY TAKES ONE
Amplitude partnered with the Northamptonshire Office for the Police, Fire, and Crime Commissioner (OPFCC) to produce the It Only Takes One campaign.
The campaign aims to raise awareness of violence against women and girls, providing intervention advice for bystanders, and encouraging potential perpetrators to think twice about their words and actions.
It Only Takes One includes social media assets, campaign videos, printed materials, and out of home advertisements around Northampton town centre.
WEST NORTHANTS COUNCIL
CHILDREN'S SAFETY CAMPAIGN
In 2022, West Northamptonshire Council partnered with Amplitude to make a series of animated videos to help educate 10-to-11 year old children about personal safety.
We created a series of 7 fully animated videos. These were rolled out into schools from October 2022, and covered topics ranging from knife-crime and gangs to fire and water safety, rail and road safety to mental health.
We’re currently working on an 8th video in partnership with the Northamptonshire OPFCC focused on promoting healthy friendships.