Lifestyle Photography – Back In Action

Back In Action is a specialist furniture retailer providing solutions to back pain at home and at work. They approached us in mid-2020 needing both Product Photography and Creative Still Life photography for a series of new products.

We were given creative license with set design for the Creative Still Life shots, but anything we created had to be in-keeping with imagery already featured on the Back In Action website.

We built a custom set in our studio, complete with walls, floor, skirting board, and desk accessories. We then arranged Back In Action furniture into real-life scenarios, and positioned lights and cameras to best capture each product’s features. Go behind the scenes with the Creative Still Life photography in the vlog below:

In addition to shooting creative still life photography, we also captured white-background product photography. This needed to be both very high quality and match the product photography styling already present on the Back In Action website.

If you’re looking for furniture to make work and home life a little easier on your spine, look no further. And if you’re looking for product or creative still life photography for your brand, you’re in the right place.


Back In Action

Purveyors of furniture to ease your spinal woes.