We began working with Gloverall in 2021, and they quickly became regular customers. They approached us initially looking to create Campaign and eCommerce photography for their new 70th Anniversary collection, and for their updated seasonal collections.

As always, we began with discussions to get a thorough understanding of Gloverall’s brand and style, and to get more detail on what they were looking to produce. Gloverall came to us with moodboards for the shoot, so we next went on to location scouting, finding places with a similar look and feel to what was desired. We found several locations around Northamptonshire that were perfect for the outdoors shots, and shot the 70th Anniversary Collection in Gloverall’s rustic, Northamptonshire warehouse.

The first shoot took place over two days, with one day dedicated to location shooting and the second to in-studio eCommerce shooting. Shooting in the confines of the warehouse was tricky, with limited space for lighting (and photographers!) but the results were stunning.

We’ve since done a further three shoots with Gloverall mixing location and eCommerce, and we’re looking forward to what the coming year brings.