We’re proud to announce that Amplitude is now a Coalition Member of the Better Business Act. The COVID crisis was a nightmare for many, and gave us a wake up call about the dire state of social inequality and the climate emergency. 

These issues can only be solved by harnessing the enormous potential of entrepreneurs, innovation and enterprise. We firmly believe that businesses need to lead the way if we are to affect the huge changes needed, waiting for governments to step up is simply not enough. 

And we’re not alone in this thinking. Research by the Better Business Act shows that 76% of the UK public think that businesses have a responsibility to protect the environment and the majority of people favour companies that do good in the world.

The Better Business Act aims to transform the way people do business, so that every single company in the UK, whether big or small, takes ownership of its social and environmental impact. We’re so pleased to see hundreds of other businesses align with our values, which form the foundation of everything we do here at Amplitude. 

The aim of the Better Business Act is to change the law that governs how businesses act. It will no longer be a company’s choice to align itself with the long-term interests of people, planet and profit, but a mandatory requirement.

Businesses across the UK (including ours!) have proven this as a model for sustainable growth that drives innovation and entrepreneurship. 

The objective of this act is to see these four principles reflected in an amended Section 172 of the Companies Act:

• Aligned Interests – The interests of shareholders are now advanced alongside those of wider society and the environment. This establishes a new principle of fiduciary duty within Section 172 of the Companies Act.

• Empowering directors – This change must empower directors to exercise their judgement in weighing up and advancing the interests of all stakeholders.

• Default change – This change must apply to all businesses by default. It must no longer be optional to benefit wider stakeholders beyond shareholders.

• Reflected in reporting – Following this change, businesses must report on how they balance people, planet and profit in a strategic report or impact report, where one is currently required.

Amplitude’s Director Jo has been championing value-led leadership for sometime, (check her out on Linkedin). She says of the campaign:

“Putting values, people and planet first isn’t about ticking boxes and greenwashing. Values should be at the very heart and centre of your organisation. By taking the move to place our values first in how we operate we’ve won incredible clients, formed great partnerships and recruited incredible staff who feel pride that their work with us really makes a difference. We’ve attracted and aligned with the right people who think and work like us on both sides of the table. To us, it’s a no brainer. Society should be a stakeholder in every organisation. We’re really proud to be part of the movement to make that happen.”

Find out more about the better business act here:

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