Something you might not know if you’re new to Amplitude is that our Managing Director, Jo Burns-Russell, has an alter ego. By day, she helps our clients connect with their audiences. By night (and sometimes on the slopes of the Alps) she becomes Madame Electrifie, DJ extraordinaire.

Jo recently sat down with Data Transmission to talk about getting gigs and promoting events as a professional DJ. Jo’s promoted and played events and festivals all over the world. This will be particularly useful to any budding DJs or musicians out there, but there are lessons to be learned for general brand promotion too. Check out the full video below.

Interested in working with Jo and Amplitude? Get in touch and let’s see how we can amplitude your brand.